Marketing Director & Digital Strategist

Where Strategy
Meets Search.

Analytics-driven marketing leader with 10+ years turning SEO, web strategy, and data into measurable organic growth — and building digital experiences on the side.


Career Highlights

A decade of driving digital growth across enterprise health and direct-to-consumer brands.

Elevance Health
Director I, Marketing – Website Strategy
May 2025 – Present

  • Spearheaded enterprise website consolidation, driving a 12% improvement in targeted keyword rankings.
  • Led Carelon.com redesign, preserving branded rankings and meeting enterprise SEO goals.
  • Built scalable analytics reporting, governance standards, and project infrastructure with Airtable.
Elevance Health
Marketing Director – Website Strategy
May 2023 – May 2025

  • Grew corporate site share of voice to >60% with ~5% month-over-month organic growth.
  • Secured 25+ non-branded targeted keywords on page one for thought leadership content.
  • Led SEO for the Wellpoint brand launch, achieving keyword rankings in competitive markets before go-live.
CJ Pony Parts
Director of Growth Marketing
January 2022 – October 2022

  • Optimized customer experience across all channels, driving a 16% increase in conversion rates.
  • Launched triggered email and SMS channels, growing channel revenue by 40%.
  • Refocused the marketing department on a unified vision with clearly defined KPIs and budgets.

Games & Projects

A selection of games, tools, and websites built outside the day job.


Let's Connect.

Whether it's a marketing challenge, a web strategy conversation, a collaboration idea, or something you've built that you'd like to talk through — reach out.